Commericial Pet Peeves
Two things I noticed while watching some TV this evening that annoy me and/or don't make a ton of sense. One - Commercials that advertise if you call their 800 number, it's a free call. Who these days needs to be reminded that an 800 number is a free call, and is that really a defining benefit at this point? The other thing is all the car commercials - it's not the fact that they tend to show cars seemingly out of control to make them look cool, or the SUVs that they show driving in the wilderness (who does that?) or even the annoying announcers. It's the simple fact that they cannot all be the number one car company. Not that I expect anyone to advertise the number two spot, but c'mon. As much as we'd like, we can't all be top dog.
The answer is easy......Those advertisers aren't speaking to you, they're speaking to the hooplehead who made doo-doo on the floor of your store's men's room and his inbreed family. You know, that "lowest common denominator" thingy.
Sometimes intelligence is both a blessing and a curse.
Oh.....it's been shown for years and years that the two catchiest words in advertising are "New" and "Free".